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Green marketing is an attempt to protect consumer welfare and environment (the nature) through production, consumption, and disposal of eco-friendly products basically, green marketing concerns with three aspects. The purpose of this study is to investigate the relationship between the green value, emotional value, environment conscious, consumers' perceived quality, and repurchase intention towards green products at parkson bandar utama, selangor. Marketing campaigns on green products can help companies in increasing brand awareness and building positive corporate image in the minds of the customers (adkins 2004 varadarajan and menon 1988. Dear green marketer: fresh ideas for marketing green products to a public that doesn't seem to care [jeff dubin] on amazoncom free shipping on qualifying offers.
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